by

Please Give Generously To These Outstanding Institutions

Be a hero for:

9/11 Memorial & Museum

Coats For Kids

Doctors Without Borders

Habitat For Humanity

International Medical Corps

Memorial Sloan Kettering Cancer Center

Paralyzed Veterans of America

St. Jude Children’s Research Hospital

Veterans of Foreign Wars

Wounded Warrior Project

Your support is appreciated.  Thank you!

Vikki

by

Strategic Brand Management And The Organization’s Core Beliefs Presented To The Customers Should Always Be In Concert

STRATEGIC BRAND MANAGEMENT

When someone hears the name of a particular company or sees the business logo, they can become aware of that organization’s doctrine.  It’s the company’s image, and what it represents.

The mental concept of that brand gets the consumer enthusiastic about making a purchase.  The company becomes the go-to place for these products and services.

Strategic brand management involves constantly sharpening the image while maintaining company standards.  Thus, any potential new services and products should be aligned with those standards.  To say it another way:  A company should refuse to implement products and services that don’t meet its doctrine.

Vikki

by

Globalization Requires A Balance Of Reduced Stratification While Maintaining Country Uniqueness

If we were to travel to different parts of America, it would feel as though we had entered another country because of different accents, cultures, and traditions.

In a similar vein, different countries have unique appealing qualities which can distinguish them from others.

Thus, it is imperative that these countries not become a mini-me America, but embrace the best that America has to offer when Fortune 500 companies establish a presence. The presence can allow opportunities with employment, higher wages, and more services and goods which were previously unavailable, or limited. There is an increase in citizen morale, healthier self-esteem, and a positive future to look forward to, all the while selecting the best from these companies which appeal to a country’s sensibilities.

Vikki

by

Arriving At Work Early Is Good For A Worker’s Mental Health

First, they are there on the scene and able to discern the pulse of the department and company (i.e., emergencies which have popped out of nowhere:  “Can you step into this brief meeting?”).  Second, they can ease into their job assignments without rattled nerves, which the latter usually occurs with that last-minute arrival.  Third, early arrival makes a favorable impression on the boss:  Commitment and respect towards the organization (the potential for upwards grading on performance reviews?).  Finally, early arrival shows the worker how organized they can become since they have gone that extra mile in their work routine.

Kelly Services, Inc. (2019) provides additional information on the subject with their article, “Why You Should Always Be Early For Work.”

Vikki

Reference

Kelly Services, Inc. (2019).  Why You Should Always Be Early For Work.  Retrieved From https://www.kellyservices.us/us/careers/career-resource-center/managing-your-career/why-you-should-always-be-early-for-work/

by

Recognizing Your Personality Type Is Unbelievably Important For Goal Achievement

Deci & Ryan (2000/2009), Moran (2019), Schnitzer (2020), and Lawrence (2022) share their thoughts concerning the role personality type has regarding goal achievement.

Vikki

References

Deci, E. L., & Ryan, R. M. (2000/2009). The “What” And “Why” Of Goal Pursuits: Human Needs And The Self-Determination of Behavior. [Abstract]. Psychological Inquiry, 11:4, 227 – 268. Retrieved from https://doi.org/10.1207/S15327965PLI1104_01

Lawrence, A. (2022). Myers-Briggs And Temperament Groups: What Are Guardians, Artisans, Idealists, And Rationals? Retrieved from https://hubpages.com/education/Myers-Brigg-and-Dating

Moran, G. (2019). How To Set (And Achieve) Goals Based On Your Personality Type. Retrieved from https://www.fastcompany.com/90285001/how-to-set-and-achieve-goals-based-on-your-personality-type

Schnitzer, K. (2020). If You Have This Type Of Personality, This Is Your Life Goal. Retrieved from https://www.theladders.com/career-advice/if-you-have-this-type-of-personality-this-is-your-life-goal

by

Begin Now In Preparing What Your Goal Achievements Will Look Like in 2023

(IMAGE: Jess Bailey via unsplash.com)

Goal achievement can begin (has to begin?) with mentally removing the noise in life, and focusing on what matters to you.

It’s important to set realistic goals.

Goal achievement is a competition, of sorts, with you, and not others.

Reducing the scope of the goals decreases the potential for unnecessary issues from becoming a hindrance.  It’s better when smaller goals have a greater chance of coming to fruition because they have a way of creating new opportunities in larger goal attainment.

Everything is a project!  Whatever the goal is, treat it with certain care, and have fun (where appropriate!) along the way.

The most important aspect of goal achievement is merely showing up in your life.

(IMAGE: Cristofer Maximilian via unsplash.com)

Vikki