The Colorful World We Live In

Changing Minds (2019) provide tables of various colors and their Western and Non-Western meanings:


Color Western meaning
RED: warmth, love, anger, danger, boldness, excitement, speed, strength, energy, determination, desire, passion, courage, socialism, republicans, chaos
PINK: feminine, love, caring, nurture
ORANGE: cheerfulness, low cost, affordability, enthusiasm, stimulation, creativity, aggression, food, halloween, liberal (politics)
YELLOW: attention-grabbing, comfort, liveliness, cowardice, hunger, optimism, overwhelm, Summer, comfort, liveliness, intellect, happiness, energy, conflict
GREEN: durability, reliability, environmental, luxurious, optimism, healing, well-being, nature, calm, relaxation, Spring, safety, honesty, optimism, harmony, freshness
BLUE: peace, professionalism, loyalty, reliability, honor, trust, melancholia, boredom, coldness, Winter, depth, stability, professionalism, conservatism, democrats
PURPLE: power, royalty, nobility, elegance, sophistication, artificial, luxury, mystery, royalty, elegance, magic
GRAY: conservatism, traditionalism, intelligence, serious, dull, uninteresting
BROWN: relaxing, confident, casual, reassuring, nature, earthy, solid, reliable, genuine, Autumn, endurance
BLACK: Elegance, sophistication, formality, power, strength, illegality, depression, morbidity, night, death
WHITE: Cleanliness, purity, newness, virginity, peace, innocence, simplicity, sterility, snow, ice, cold


Color Non-Western meaning
RED: Eastern: luck, prosperity, happiness, long life, fertility, powerSome Africa: mourning
PINK: Belgium: boys (rest of Europe is girls)
ORANGE: Eastern: happiness, spiritual
YELLOW: Eastern: sacred, imperial, wisdom, maleSome Middle-East: mourning

Africa: high rank

France: jealousy

Greece: sadness

GREEN: Eastern: birth, hope, new beginnings, youth, immortality, fertilityMiddle East: Islam, strength, luck, fertility, prestige

Africa: corruption

South America: death

BLUE: Eastern: immortality, life, feminineMiddle East: protection

Mexico: mourning

PURPLE: Eastern: wealth, privilege, sorrow, mourningBrazil: death, mourning
BROWN: Eastern: earth, mourning
BLACK: Eastern: wealth, health, boys, mystery, evil
WHITE: Eastern: death, mourning, funerals, sadness, purity, age, misfortuneMiddle East: purity, mourning


However, the article suggests that all of us wear certain colors because of our own life experiences, and favorites.

For example, several people could enter a room wearing similar colors, and yet each one has varied reasoning for wearing that particular color:


• Their go-to color;

• Reminds them of a loved one, for whatever reason;

• Brings comfort, relaxing;

• Was their nickname growing up;

• Enhances their appearance;

• Appeals to their sensibility;

• Reminds them of their favorite song, movie, publication, artist;

• Has that ahhhhhh appeal,

and many other explanations.


What are your favorites, and why?





Changing Minds (2019).  The Meaning Of Colors.  Retrieved From


Sociology, Psychology, A Convergence Of Disciplines, Team Members Explaining Causative Forces In Behavior

In The Role Of Sociology In The Study of Mental Health…And The Role Of Mental Health In The Study Of SociologyWheaton (2001) discusses the fields of Sociology and Mental Health as partners in explaining factors in behavior.





Wheaton, B. (2001). The Role Of Sociology In The Study of Mental Health…And The Role Of Mental Health In The Study Of Sociology. Journal of Health and Social Behavior, Vol. 42(3), (September), 221 – 234.